Apple on Intel
I am at Apple’s developer conference in San Francisco this week. Of course, the big announcement of the week is that Apple is going to transition away from IBM’s Power PC processor line and move to Intel’s microprocessors (the same ones that generally run Windows).
While here I’ve been scanning Google News and it seems that a lot of pundits out there are venting a lot of hot air about this. I have to say — from the point of view of someone at the conference — this issue seems to be a bit overblown!
I think that IBM has not been able to deliver. We’ve been waiting for a 3 GHz G5 processor for two years now. Did IBM really think Steve was going to stand up at the keynote and apologize again? Plus, the G5 processors we’re seeing are still way too hot to put into a laptop. The G5 server requires eight fans, and the dual processors feature liquid cooling. You’re not going to want to cart those babies around too much.
Now most readers know that I came to Apple’s world through the NeXT world. Apple’s takeover of NeXT was truly a reverse takeover. NeXT’s CEO returned to head Apple, and the main technical team at NeXT took over the Apple positions. Apple’s technologies are NeXT technologies or NeXT-inheritors. What people don’t seem to remember is that NeXT’s OpenStep technologies ran on four platforms: Motorola m68k, Intel i386, Sun Sparc and HP PA-Risc. That worked boringly well, and all the operating system tools to support fat universal binaries that we used then have been shipping in Mac OS X since release 1. So supporting multiple architectures is no worry for us at all.
Apple has survived because they could convince a few people that their computers are better than Dell’s. Their computers are no longer much better than Dell’s from a performance perspective and the only way to resolve that issue is to get off the chips that are slowing them down.
As for other definitions of the word better, well Apple will likely be shipping computers that look identical to today’s machines except with custom Apple-designed motherboards that happen to feature Intel processors. Few buyers will know and fewer will care that the technology inside is different from last week. I do not believe Apple will let their OS run on crummy off the shelf machines, so Apple will continue to be a leader in design and great hardware.
So, no worries!
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